Orion — AI agent Landing page
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Overview
Orion is the landing page for an AI agent built to handle daily operational work — triaging tasks, executing routine workflows, and reporting back in plain language. The site needed to make an autonomous agent feel trustworthy, not risky.
The Challenge
Selling autonomy is harder than selling automation:
- Prospects worried about handing over control without visibility.
- No clear way to demonstrate the agent's reasoning process.
- Generic "AI agent" messaging that didn't differentiate Orion.
- Onboarding felt intimidating for non-technical operations teams.
The Problem
Teams were interested in AI agents but hesitant to adopt one without seeing exactly what it would do on their behalf and how easy it would be to step in.
The Solution
We designed a live-feed style hero that shows Orion working through real tasks in real time, paired with a step-by-step "how it decides" section and a low-friction setup flow that gets teams to their first automated task in minutes.
Conclusion
Orion's landing page turned a source of hesitation — autonomy — into the product's biggest selling point by making the agent's process visible and easy to trust.
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